We wanted to create a font that would combine the
conventions of horror but keep it simple so it didn’t look too cliché and
dated. We picked black and white because it is simplistic yet chilling and effective;
it also stands out making it memorable. The font is designed to look a bit like
handwriting, as if our antagonist as scribbled it down. The idea of this
child-like handwriting further links to the idea of the contrast of her
character with innocence.
We chose a font that would be bold and clear to make sure
the audience know the date of the release. This font however still links to the
genre as the sinister simplicity of the text connotes contemporary horror
themes.
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