Saturday, 22 March 2014

Evaluation: Activity 3


What have you learned from your audience feedback?

 
 




Our audience feedback highlighted the areas of our trailer that were most effective and the bits that need improvement. As our feedback came from our target audience we can assume that their opinions would reflect the views of our wider audiences, so if we were to follow up on the improvements it would make our trailer more successful and satisfying within our audience.

Our feedback told us that our audience like the red tint of the trailer as it conforms to the conventions of horror, reinforcing the idea of danger and blood, making the trailer scarier.
However they suggested that we should have revealed more about the antagonist so the audience had more of idea about what sub-genre the film falls into, this way audience will have a clearer view on whether they will like the film or not. As the killer in horror films is often a main selling point it would have worked to our advantage to reveal more about her and make her a bigger part of the trailer. However the magazine cover and film poster tell us more about her so as a unit of advertisement they all work well.

 The titles were effective in creating suspense and revealing small parts of the narrative, the font fits in well with the genre again reinforcing the idea of horror. The title is good as it is a play on works and gets the audience to consider it more, making them more likely to remember it, so they are more likely to go and see it.
We were also told that our dialogue was too quite in some places; our feedback said that we should have edited to sound on the clips so that the dialogue could be heard over the music, by drowning it out, it made the trailer a bit confusing.

Our audience really like the spinning camera effect of Emma’s close up, the camera and her facial expressions create the feeling of blind panic and make audiences feel the dizzy fear that is reflected across Emma’s face, this forces the audiences to relate to her character so making the trailer more effective. However they did also say that we should have used a bigger variety of shot types to make the trailer more diverse and show off our skill. This way we could have used more dynamic range of shots to make the trailer more interesting.

The text narrative was good in teasing some of the story to the audience however we should have shown more of the disruption as the audience said that this would entice them more and make them want to watch the film. They needed more detail to get them hooked onto the plot.

From our feedback we also learnt that our mise-en-scene was very effective and the use of the knife was conventional adding to the realism of the trailer, but the audience also would have liked some more establishing shots so the location of the trailer is made clear.

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