We have mostly chosen short simple names for our film, based
on the idea that simplicity is effective in being sinister and memorable. Many horror
films relay on hyperreality to create believable scenes to capture and scare
audiences, lack of continuity reminds audiences that what they are viewing is
fiction and so ruining the effectiveness of the film. This is why we have
chosen to use simplicity to our gain.
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We have chosen institution names that reflect the horror
genre and so connote the types of films that our company would be producing.
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