We decided to create our own film institution to link into
the style of our trailer. Our production company has similarities to existing
companies such as Hammer films and Twisted pictures, both institutions focus on
the production of horror films and thrillers. This suggests why both logos have
predominantly horror based images. We chose a dated look for our institution
animation to link with conventions of horror and entice the target audience; by
giving the institution a horror theme it tells the audience that other films
produced by our company will be of a similar genre tempting the target audience
to view more of their films. As our company is small and horror based, the
films produced would be low budget, which fits in with the criteria for our
film. The name 'Distorted Pictures' creates mystery around the production company, linking in with typical horror conventions. This further links to the mystery effect created by the static TV effect and flash of blue lightning.
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