Red is the stereotypical colour of evil this along with the general cold colour theme, suggests the film is a horror. The title is the biggest text on the poster and so draws the audiences eyes straight to it and makes sure they know what the film is called. It is positioned right at the top of the poster showing how important it is. The 'R's in the title are turned to face each other as if they are reflecting each other. This is very clever because it links to the concept of mirrors, and suggests that reflections have an important role in the storyline. The writing above this is slightly smaller and in a cold grey it tells us the name of the main character that is very famous, this puts him as a main selling point of the film. The tag line states 'there is evil on the other side’; this writing is broken up by the reflection of the young boy in the water, suggesting that he may be the cause of the evil. There is very little other writing on the page which draws more attention to the picture, implying the film doesn't need any more advertisement, making it appear superior. The majority of the poster is low lighting, this represents the evil, and the characters are shown in higher lighting which suggests they are the goodies. The two adults are standing above the child which would suggest their dominance, however there contrasting body language appears apprehensive towards the child who appears at ease, suggesting his dominance.
The mise-en-scene suggests danger and mayhem as water covers the floors and their clothes look damp and worn. Nothing on poster appears to be obviously created by special effects, this gives the impression that what we are seeing could actually happen in real life. This makes the film more believable so it’s scarier.
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