Mirrors Trailer
The first scene of a trailer shows a normal family who appear to be normal and happy, this shows us the equilibrium. The lighting is bright and everything implies that the family are normal and unsuspecting. This makes the film all the scarier because the audience are able to relate to the characters. This makes them feel that what happens to the characters could happen to them as well.
There is such a dramatic change in light intensity that it puts the audience on edge and signifies the end of the equilibrium.
A lot of horror films feature a haunted house or somewhere where all the horror is based. This is introduced to us in this trailer showing the audience that the film is a horror, and giving them a sense of foreboding. The lighting in the warehouse is very dim and dark which makes it seem really mysterious and put the audience in suspense. The dark room, shattered windows and broken dusty furniture are all conventions of horror.
The dialogue starts to suggest the cause of the evil as it is mentioned that someone had an obsession with the creepy windows. This is a typical horror convention as very often obsession plays a big role in why the murders are committed. Creepy sounds start to kick in warning the audience that we are about to glimpse our villain, by associating this music with the killer in the trailer when the audience watch the film the sound can be used to scare them and get a reaction. Haunted screams then kick in, this gives the feel that there is something in the room, this fits in with the theme of mirrors really well, the camera shots pan quickly from one side to the other disorientating the audience, making them feel as if they are in the room with the character.
A message begins to appear on the mirror; again this is another convention of horror films as messages are often featured on mirrors or walls as warnings.
Between these shots fast pace editing shows enough of the scene to give the audience an idea of the storyline but not enough for too much to be given away, this makes the audience want to go and see the film.
As is common in horror films the next stage of the trailer shows the family being dragged into the mayhem. The horror comes away from the stereotypical dark haunted hall and into the open in everyday life putting the characters in an even trickier position; the audience will be interested to find out how the problem is solved.
Flashing scenes and cleverly edited sound effects shows the audience the situation as it gets worse and worse. As the images flash faster we come to the climax of the trailer which is accompanied by suspense building music that builds in volume, this ends with a gun shot and the main character shouting 'What do you want?' this draws the audience in as it makes them think about the question and consider the answer for themselves.
The institution logo and credits that come up on the screen are very cleverly edited. The institution logo is backwards, as if reflected in a mirror, this keeps bring the audience back to the idea of mirrors and makes sure the concept and the name is firmly in their minds. The credits are edited into the images so they are noticeable but not in the way of the action, this just captures the eye of the audience.
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