Research: More Horror Film posters; New and Old

Old to New

Since the 1980s technology has changed massively, this means that new more adventurous ideas can be explored and more outrages and graphic films ideas can be considered. Ideas now of what is scary and realistic are very different from back then; therefore the film posters are also very different.
Back in the 1980s it was all about colours that connote horror; reds, greens and black. This way the film posters would be scarier making people want to watch the film more. The more outrageous and obvious the poster was the better it would look so the more it would appeal. In the film posters they would give a lot away about the antagonist and how he would kill his victims. The posters are mainly cartoons or drawing as these were the most realistic, as technology was very poor then.
    

 
Today more simple posters are used with mainly black and white colouring, if other colours are used it will normally be only the one or different shades of the same colour. Now the aims of the posters are made to be sinister by being simplistic as well as not revealing too much about the antagonist or how and why they kill the victims. The main styles of the poster are photos edited to appear more eerie, due to improvements in technology companies are able to make them look a lot more realistic. The film posters from now also have more promotion on them, for example the names of the most famous actors/actresses in the casts. This are used as unique selling points for the films.