Research: Action Magazine cover; Captain America

Captain America magazine cover analysis

 

The date and price are grouped together at the top of the page in really small font so it is the last thing you see on the page. The date 'march 2011' tells us that the magazine is a monthly release, this is backed by the price of the magazine at £3.99 which is very high for a magazine price, however this high price does connote quality.

The tag line 'How summers biggest superhero went to war' suggests to the audience that the article that the article gives details on the storyline, this will encourage fans of the film to buy the magazine.

The phrases 'magazine of the year' and 'summers biggest superhero' suggest that this magazine is and features the biggest and most popular issues. They make the magazine seem more official and of better quality.

The use of the words 'plus!' and 'and!' Give the impression that there is a lot of information crammed into the magazine.

The masthead states the name of the magazine, half of which is blocked by the head of the main character. This makes both seem more important , the figure is made to stand out above everything else on the page and the whole magazine is made to look really well known and popular, enough so that part of the name can be covered and the audience will still know what the magazine is called.

The name captain America is big and white in the middle of the page associating with the character.

At the bottom of the page, a 32 page sci-if special tells the audience they are getting more for their money.

The colour scheme is predominantly red, white and blue backing the theme of America and matching the colours of the characters costume. The splashes of yellow in the page links back to the idea of summer.

The main image, features the main character, his stance and facial expression suggests he is determined and ready for some action. This connotes the genre- action appealing to the specific target audience, the character is very attractive which appeals to the female audience. The eye contact of the character is one of the attention grabbing elements.

Research: Action Magazine cover; Man of Steel

Man of Steel magazine cover                           
Being on the cover of a magazine that is based around film reviews and news is really good publicity because it sets the film above the others in the issue, as this is a monthly magazine it is all the more impressive. The low angle shot makes superman look superior. That, his attire and body language present him as manly. This attracts the female audience, furthermore by making him look undefeatable attracts audience who like action and combat by interesting them into seeing superman put through his paces and challenged. The setting shows destruction which suggests that there is a lot of action, this will again reach out to the target audience. The cover doesn't have much going on, there only features are the masthead and a few cover lines. This draws attention to the main picture making it look like the only important thing on the page

 

 

Research: Doc Film poster; Justin Bieber Never Say Never

Justin Bieber Never Say Never film poster

The colour theme of the poster straight away suggests the subject as the colour purple is associated with the singer in question. The pictures that make up the background suggest the film goes along the singer’s timeline as they range from baby pictures to him currently. This is a good selling point as the target audience will want to know all they can about the singer. This will therefore draw them in. The title is bold and fits within the outline of Bieber, it immediately draws the audience’s attention. The name of the film is bigger than Bieber's name suggesting that he is famous enough for people to straight away denote that the poster is based around him.

One of the selling points put on the poster is the fact that it will be shown in 3D, as 3D was relatively new at this point a lot is to be gained by advertising this fact.

The use of photographs allows them to show case what will be shown in the film, without giving away too much. It also allows them to imply that a lot will be included in the film as they don't concentrate on one 'scene'.

 



Research: Horror Film poster: Sinister





 

Sinister film poster analysis

The colours in the poster are all very dull and cold which draws attention to the dark red stain on the wall in the shape of the killers face. This tells the audience that the killer is the central character. The image makes the killer look supernatural; this suggests the sub-genre to which this film falls (supernatural horror). The cold colours connote the genre and make the overall look of the poster lifeless, this, enhanced by the cracked unfinished look of the background.
The way the killer stands out against the dead looking background suggesting he strives in such circumstances. The girl appears to be possessed, her posture, clothing and what she is doing suggests she has lost her mind or become evil herself. This will interest the audience to knowing how the girl is involved and whether she survives.
The picture is presented photographically to make it seem more real to the audience, making it scarier so they are more likely to go and see it.
The messages in the poster are visual, very little of the plot is given away, keeping the film mysterious.
The intended audience is likely to be young thrill seekers who like horror.
The poster tells audiences that this film is from the producers of Paranormal Activity and Insidious two massive hit films in the horror genre. This will entice the fans of those films as it is implied that if you enjoyed those films you will enjoy Sinister.
The film poster uses connotations with Paranormal Activity and Insidious and a quote from a critic praising the film to persuade the audience to go and see the film.
Horror conventions such as blood on the walls and a creepy looking setting are referred to in this poster along with the feature of a creepy child.
Attention to the poster is gained by the bold stain on the wall which is really eerie and makes people feel scared.
The poster does not feature an institution suggesting this is not a major selling point of the film. The poster looks graphic and well made, so quite expensive suggesting that posters are a big part of the marketing campaign.

Research: Romance Film poster; The Holiday

The Holiday film poster

 

The colours of the poster are predominantly warm without being garish, the high lighting suggests happiness.
The white strip across the middle of the page really makes the title and text around it stand out, written in black bold font.
The title is in the biggest font, making it very eye catching positioned in the middle of the page, this makes it clear what the film is actually called. The overall colouring of the poster has a light and festive feel suggesting that this film is one of the annual classics, to go with films such as Love Actually.
The two pictures show the four main characters, being split by the title suggests that there is differences between them, either they are long distances away from each other or don't know each other but live similar lives. As the two couples are in the same position it suggests that in the film they have similar roles. The loving expressions on the faces of the characters in question suggests the genre and tells the audience the film is about love, this also suggests a happy ending which will appeal to the target audience. This is reinforced by the colouring of the poster. The images on the poster look very realistic which suggests to the audience that what happens to the characters could happen to them in real life which gives the feel good factor to the audience.

The film poster advertises the film as well as stating who the director is and the actors/actresses that play the main characters, show casing what the films has to offer the audience. Famous faces such as Cameron Diaz and Kate Winslet will attract wide audiences from other films that they have starred in.

The poster doesn't have a tag line which suggests more is given away by the pictures then the wording. The wording is ordered in hierarchy, the most important text being the biggest and the least important the smallest.
  



Research: Comedy Film poster; The Hangover

 

 

 

The Hangover film poster

The background and main theme of the poster with the gold bright lights and the lit up film title appear to represent the highs of being drunk. The bright colours of reds and golds are warm happy colours making their setting appear happy and exciting. However the colours of their clothes (dull) and the contradictory main image of the characters seems to represent the after math. The consequences and anti-climax of the events of the previous night are shown by the loss of a tooth of one of the characters and their general shabby appearance. The picture is presented photographically making it seem as if it could have happened in real life.
The messages of the poster are primarily visual and simply suggest that the plot sees the characters going through rough situations.

The strap line 'SOME GUYS JUST CANT HANDLE VEGAS' links with the picture and suggests to the audience that the film is comedy. This tells the audience the location of the film without having to include it in the main picture, Vegas is a popular location for comedy films so is well established within the genre. Conventions such as the location, wear and tear of the characters and implied comical personalities of the main characters are all addressed and represented in this poster.

The intended target audience of this poster is likely to be young people and those of a similar age to the main characters so they can relate the character’s mishaps to things that have happened in their own lives.

The poster promises an escape from the real world and the ability to relate to the main characters. Attention is gained by humour in the appearance of the poster and the tag line uses humour to link in with the general look of the poster and the genre.

'FEEL IT JUNE 5TH' speaks to the target audience (15-25) engaging them by using their lingo. The main text is in capitals and arranged in size according to importance. This draws the audience’s attention to the text in order of hierarchy.

The commercial expressions on the faces of the characters are typical of films from the comedy genre it suggests trouble and conflict from a comedy perspective.

The poster features a strap line at the top which tells the audience another film from the same director. This will reach out to fans of the film 'Old School', suggesting that if they enjoyed that film they would like the film in question as well.

This poster does not feature the names of the main actors suggesting that they are not a major selling point of the film (however this film may be the launch of their careers).
The institution company is not featured on the poster showing that it is not a main selling point of the film.

 

 

 

Research: Fantasy Film poster; The Hobbit

 



 

 

The hobbit film poster analysis

The main colours of the poster are dull greys and greens. Even the clothes of the featured character don’t draw much attentions being dull reds and beiges, they are also blackened out in some places. This therefore focus’ the audience attention onto the characters face and his sword. The sword is bright silver and appears to shine suggesting the object or what it connotes (e.g. conflict) has great importance to the plot of the film.
Attention is drawn to the actual character whose eyes look right out of the poster into those of the audience addressing them and making them personally feel a part of the film. This almost makes it their obligation to go and see it. The expression on the characters face sparks intrigue as he wears a look of mystery and determination. The audience wonders if this is linked to some sort of fight (connoted by the sword).
The background displays dark clouds with patches of golden sun light creeping through (matching the title colouring). This appears to be a metaphor for the plot of the film inducing that the storyline goes through moments of darkness and light.
The gold of the golden sun light matches with the title colouring and lights up some of the main characters face, linking them all together (the hobbit being a name for the main character) suggesting that he is crucial to the plot and the initiation of the moments of light in the plot of the film.
The image of the poster is presented graphically and photographically making the film seem more real to the audience.
The messages in the poster are primarily visual; the creators have kept the film surrounded in as much mystery as possible. The use of metaphors within the image of the film poster appears to be the way more information about the film is given.
The simplicity and mystery of the poster appear to suggest that the film has a very large target audience, however the feature of the sword and connection with the Lord of the Rings trilogy (mentioned on the poster) already gives the film a fan base.
The main persuasive techniques used by the poster are; firstly direct eye contact of the main character coupled with the serious facial expression and secondarily the mention of the Lord of the Rings trilogy, which was a massive hit and so will draw in a large audience suggesting that if you enjoyed LotR you will enjoy The Hobbit.
The film title connection (to LotR) and the appearance of the character (clothing) indicates the genre (fantasy) and all conform to the conventions of the genre mainly in suggesting it takes place in another world and includes different forms of life. The sword also conforms to the convention that there are often large conflicts as major parts of the plot.
The only person featured on the poster is a very famous actor, however the absence of his name from the poster suggests that he is not a unique selling point.
The poster promises an escape from reality as the film appears to be set in a different world.
Attention seems to be gained by the familiar face of the star and his eye contact, this works as a persuasive technique drawing the audience in.
There is a line of text at the top of the poster which is second biggest in size (after the name) but is still quite small and tucked into the top of the poster. The film date is also quite big, this white colouring stands out from the grey background making sure the audience knows when the film is coming out.
The poster tells you very little about the institutional context of the films production suggesting that it is not a large selling point of the film. It also suggests that the film has more than one Production Company (connoting a large budget).
The poster appears to be a very important part of the campaign as it appears to be quite expensive to create and produce.

Research: Action Film Poster; Man of Steel

Man of Steel film poster

The majority of the main image in the poster is blurred out which immediately draws the audiences eyes to the face of superman (the only bit in focus), giving him sole prevalence and suggesting that he is the only thing that is of true importance to the poster.
The location appears to be a city setting, this is very typical of action films (especially superhero films) as city setting suggest large amounts of crime giving the superhero a big role. Furthermore cities are always the target of villains as this is where they are likely to get maximum reaction impact.
The setting of the city is presented in dark cold colours such as black and grey, these dull colours suggest the city is in trouble or going through a dark time. The contradiction of this with Superman's bright costume make him look like the saviour, in the corner the shining sun gives the effect the Superman is shining making him look even more iconic, almost angelic. The character of superman appears to be flying over the city, this is an iconic part of all superman films/comics so using this to advertise the new film will really connect to the existing fan base.
The film title has the (again) iconic superman symbol which connects back to the original comic books. This is presented in the biggest font as it is the most important text, it will immediately draw the audiences eye.

The next biggest text is the list of main actors/actresses, fans of the actors behind the main characters may be drawn into seeing the film even if it is just in support of their favourite film stars.

Research: Documentary; narrative analysis

Documentaries can be analysed against theories of narrative such as Todorov’s and Propp’s and may follow some of the rules however not for the same reason as fictional films. For most documentaries such as Justin Bieber Never Say Never, the attraction to the film is the desire for knowledge about said famous person (in this case Bieber), therefore they don’t not need to use plot theories to entice audiences.

Research: Horror Insidious; narrative analysis

 

Insidious trailer narrative analysis

The trailer suggests that the film plot of insidious conforms to the rules of Todorov’s theory of analysis. The equilibrium is unusually not how right at the beginning of the trailer but in what appears to be a flash back, which shows a typical happy family, very relatable to audiences. The shots are slower pace and light. A sudden change in lighting make the trailer much darker as things start to go wrong for the family, this marks the disruption and recognition of said disruption as our characters grow wary and faster editing and more varied shot type puts the audience on edge. The attempts to restore the equilibrium are shown as Elise (a specialist in the supernatural) is called out to aid the family. Specialist equipment and a slightly lighter tone to the shots bring the audience hope, however this is quickly dashed as he lighting goes darker then every before and the reinstatement of the equilibrium is not shown in the trailer leaving audiences in suspense.  

The trailer shows evidence that the film also conforms to Propp’s theory. As the first character we see, and the one who is given prevalence, it is suggested that the father is the hero. Later on in the trailer we also see him to be the most active and the character involved in the action. The villain is she to be an evil spirit who tries to take over the son’s body. We have a donor who is Elise as she comes to help the family bringing her specialist equipment and knowledge to their aid. She brings with her our helpers who set up the equipment and also help to restore the equilibrium. Our princess is the son who is the prize for the parents beating the villain.

Planning: Romance The Vow; Narrative analysis

The Vow narrative analysis

This film trailer both conforms and deviates from Propps theory of narrative.

The man character Leo is the hero, he tries to restore the equilibrium that was lost when his wife lost her memory. This is his quest, and distinguishing him from the victim, he is the texts main character; this is evident from the trailer.

From the trailer we infer that the villain is not a character in this film but the memory loss, in some scenes it appears that the wife becomes the villain due to the memory loss as she stands in the way of the equilibrium being restored.

The trailer doesn't show much evidence of donors or helpers as it is common in romance films that the trailer is completely based around the two characters who are in love. However from what we seen in the trailer the nurses at the hospital may act in these role, if only in small ways.

The wife Paige is mainly presented as the princess, as she is threatened by the hypothetical villain (the memory loss). Our hero spends his time trying to save her from her peril. But the trailer doesn't reveal whether he succeeds, this entices the audience to watch the film to find out what happens.

The narrative of this film also fits to the conventional narratives suggested by Todorov, these are structured into 5 stages.
The trailer shows the state of equilibrium right at the beginning, the high lighting and brighter colours represent their happiness. The fast pace editing shows different parts of their lives, suggesting that they are always happy together and that things couldn’t get any better. This is a typical convention of most romance films, often when the characters are at their happiest everything starts to go wrong.
This takes into stage 2 the disruption of the equilibrium, from this point on in the trailer the lighting is a lot darker and the music turns slow and sad.

This is closely followed by the recognition of the disrupted equilibrium and our hero realises that his princess doesn’t remember him. These show slower paced shots which reflect the feeling of the characters, as we reach stage 4 where our main character attempts to repair the equilibrium.

The trailer does not tells us whether stage 4 follows into stage 5 and the repair of the equilibrium, this leaves the audience in suspense and tempts them into going to see the full.

Research: Comedy The Hangover; narrative analysis

 

The hangover narrative analysis

The trailer shows clear signs that Todorov’s theory of narrative, the equilibrium at the beginning is shown as all 4 main characters are well, clean and all intact, which by the middle of the trailer vastly changes. The music and lighting is used to build up and up to the climax making the audience feel good and as if they too are on a night out in Vegas. The disruption is marked by the collapse of the feel good music, imatating the anti-climax of a hangover from the night before. The appearences of the main characters change from looking quite dapper the night before, to looking a complete mess linking with the drop of the music, this marks the disruption of the equilibrium. A change of music and camera shot editing lowers the mood of the trailer as the characters try to right all the wrongs they did the previous night, the lower tone is contradicted as things start to go wrong for the trio giving the trailer its comedy element. This shows the characters  recognising the disruption and attempting to repair it. The trailer leaves the audience in suspense as the reinstatement of the equilibrium is not revealed in the trailer, making the audience want to see the whole film to see how it ends.
The trailer suggests that the plot of the film some what follows Propp's theory of narrative, the hero's; are the three male characters looking for their friend who is due to be married the next day, making the lost friend the princess. Las Vegas is suggested to be the villain as it is in the way of them finding their lost 'princess'. The various people the ask for information would appear to be the helpers and donors.   

Research: The Hunger Games; narative analysis

Hunger Games narrative analysis

The film 'The Hunger Games' conforms and deviates from Propp's theory of narrative and Tzvetan Todorov's theory of narrative, this is show in the trailer. The main character Katniss is the hero (or heroine) this fits with Propp's only varying slightly as normally the hero is male. She is set apart from the others as she resists the power, this causes a disruption to the equilibrium this represents stage 3 of Todorov's theory. The princess is Primrose, Katniss' younger sister who she saves from having to compete in the games. This however does not occur at the climax of the film and does not involve romantic interest which was included in Propps narrative, showing that the film deviates from the theorem. The Trailer shows the villain to not be a single person but the 'government' however it is not the villain who creates the disruption (as suggested by Propp) it is the heroine, this gives the film a unique selling point. The trailer also shows essence of helpers and donors to aid the heroine (as suggested by Propp).

This film appears to fit Todorov's theory as the equilibrium is disrupted by the 'goodies' and it is the 'baddies' who aim to repair and reinstate the norm. However the trailer suggests that the equilibrium is not restored at the end of the film, this unlike in most films is a good thing. The flip of this theory gives the film its unique selling point as it deviates from the normal narratives but still includes some essence.

This film shows both similarities and differences from the two theories which is made clear in the trailer, this will capture the audience’s attention and intrigue them to find more about the alternative plot.

The film is surrounded in mystery which will tend to suggest a sequel, this follows the Enigma Code. The trailer suggests the use of snares (deliberately avoiding the truth), equivocations (incomplete answers) and jammings (there is not answer to the problem) in the film which require the audience to be active, this gets them involved more to enhance the viewing experience and make the audience more likely to go see the film after seeing the trailer.

Research: Horror analysis; Sinister

Sinister trailer analysis

The trailer is quite typical of the genre, with the lighting, music, editing, camera shots and mise-en-scene all conforming to the conventions of horror. The music at the beginning is soft and creepy building up to sharp sounds designed to make the audience jump. Towards the end of the trailer a ticking sound like a clock suggests time is ticking down, leading to the climax of the trailer. The lighting of the trailer is dark at the beginning setting a creepy tone, so when the trailer becomes lighting at the initial equilibrium the audience are left with a feeling of foreboding, so when the lighting returns to darker again the audience know something bad is going to happen. The camera shots and editing is very fast paced showing a lot of the action but only briefly so not too much is given away. The trailer refers to typical horror conventions, such as; children being more affected then adults, the family moving into a new house and the antagonist being surrounded by mystery.

 One of the first things we see is a long shots of a house at night, the camera slowly zooms in making the audience feel edgy, a non-diegetic news report reveals that a week early murders linking to the house were committed, the shot then cuts to the same house shown in the day with a moving van outside (a horror convention) this is clever because it shows symmetry suggesting that the dark house and the new report may be the ending for this new family to.
The next shot that I think is particularly clever is the shot of the single box in the dark attack, the editing and music tell the audience that the card board box signifies the beginning of the scenes of horror. The characters reaction to it makes the audience weary and when he opens it the trailer takes a turn for the worse.
A medium shot of the pool shows the antagonist moving around under the water, the distortion of the image due to the water and the darkness leaves the audience wanting the know more about the appearance of the killer as only his face is slightly lit up. Revealing only enough so the audience recognise him throughout the rest of the film. Because the shot is brief and the character is surrounded by mystery the audience are more inclined to watch the trailer a second time.
Later a similar shot gives of the same persuasive technique as a shot  at floor level shows a hammer being dragged along the floor, the flash of the shot means that audience do not take in the whole scene prompting them to view the trailer again.
The last scenes of the trailer flash on and off in time with the ticking like sound that connotes that time is running out and the sound of a beating heart, as it stops we come to a close up of the characters face which is sweaty and contorted with fear, the sound stops and everything freezes as if time has run out. A sharp sounds makes the audience jump and a flash of the face come into the screen making the audience jump and leaving a lasting impression on them as the trailer ends.

Research: Romance analysis; The Holiday

The holiday trailer

 The trailer sets the scene by showing the snapping points of the 2 main characters lives that stimulate the events of the film. The main characters are very likable and going through tricky situations that women can relate to. This reaches out to the target audience (of predominantly women) as they can see themselves mirrored in the main characters. The audience therefore are emotionally connected to the characters and are made to want to see the film to see how the characters handle their situation.

Soft faced pace music in the background lightens the feel of the trailer and suggests comedy elements to the film, this is backed up in the way the characters react to their extremely negative situations. The voiceover gives more insight to the plot and helps create a picture in the audiences minds.
Here a medium shot of one of our characters shows her reaction as the shot zooms in to a close up of her expression as it changes from joy to the opposite. This makes the audience feel like they are experiencing the same hurt panic, making it a very effective way to get the audience involved in the film as it makes them feel connected and involved in the characters situation.
The mise-en-scene of both characters surroundings are the complete opposite, which contradicts their situations as these are very similar, this means that a wider range of the target audience will see themselves represented in the characters, which is one of the main reason that people watch such films.

The trailer uses typical romantic clichés such as 'as one door closes another door opens' to suggest to the female viewers that what is happening to the characters in the film could really happen in real life, this gives the feel good factor which is then linked to watching the film, hence forth making the audience more likely to enjoy it and want to watch it.

As the trailer continues the music gets louder giving the trailer a lighter feel, possibly mirroring the moods of the characters as their situations improve by the entry of new love interests.

During the phone conversation between 3 of the main characters fast edits and close up images show facial expressions and show more of the comedy elements of the film. This also gives an insight into the drama of the film, the abrupt stop of music draws more attention to this.

Close ups of the main characters are presented on screen with the names of the actors/actresses next to them, showing that they are a key selling point of the film and attracting fans of the individual actors/actresses.

Actresses such as Cameron Diaz and Kate Winslet are well known and established within the genre, so are likely to attract a large audience.

The screen then cuts to the film title with a white background so it stands out to the audience and makes it stick in their minds.

The nationalities of the main characters being American and British attracts audiences from both countries, especially as it shows very stereotypical scenes from both countries. American is shown as hot and sunny with large houses and movie star lives, and England is shown to be snowing and cute with little towns and cottages with open fires.

Romances films tend not to follow narrative theories as closely as action or thriller films, however this film does show slight similarities to Propp's theory. However on the whole it seems to have an original plot that doesn't stick to the rules or stages of most narrative theories.

Research: Comedy analysis; The Hangover

 

The Hangover trailer

The beginning of the trailer establishes the different characters and their personalities, this way the audience get to know the characters a bit, this gives the audience a personal connection making them more likely to go and see the film. Medium shots and slow pace editing allows this, this represents the equilibrium.

Feel good music kicks in to make the audience excited including them in the experience, represents the start of the mayhem. The disruption of the equilibrium the lighting darkens and the shots become faster pace building up to the climax of the trailer. The setting being Vegas already gives the film a feel of disruption. The next fast pace flashes implies to the audience that the characters are drunk and makes the audience feel a bit disorientated almost as if they are drunk. The screen then goes blank this could symbolise the anti-climax, where all the problems start to submerge. The next shot is very effective as a close up of floor level fades in revealing glasses and rubbish scattered all over the floor as well as one of the characters pained expressions. In this shot the mise-en-scene and body language of the character tell the audience that the characters troubles are about to begin. Next a close up of a characters face follows him as he looks around the room, giving of the effect of how you see things when you have a hangover. This establishes the characters feelings after the previous shot establishes their situation. This shot together are extremely effective in making the audience feel a part of the film.The music changes to rock implying the lack of clarity of the situation. The titles are made up of LED lightings to fit in with the theme of Vegas, the lights in the titles flicker again referring back to the anti-climax of the plot. The music stops during the gags to cause more of the effect on the audience, it draws more attention to the comedy elements.

When the film name comes up it is again along the LED theme but much bigger so that it stands out, it is presented against a black background which makes it stick in the audiences mind. This is then followed by clips that feature a famous boxer playing himself, this straight away makes the film look more realistic and genuine, as if it happened in real life.

You can see that comedy films don't tend to follow narrative theories this may make it harder for us to structure a film of our own, however less complicated editing and special effects are necessary to create something that is very effective. This may play to our strengths however this type of trailer would require more acting which is one of our weaknesses.

Research: Action analysis; Man of Steel

How does the Man of Steel trailer attract its target audience?

 

 

 

 

Director- Zack Snyder
Actors- Henrey Cavill
              Amy Adams
             Michael Shannon

Special effects- The main special effect used was CGI
Being a part of a franchise- Because it is part of a franchise the film will already have a large audience built from the fan bases of the other films in the franchise. This allows more excitement to be generated.

Genre- Action

The trailer for Man of Steel is very clever in attracting its target audience. It uses editing and special effects to build suspense for the release of the film. The director Zack Snyder has had previous experience with action films as he directed films such as Suckerpunch and The Watchmen. This means that as a director he will have knowledge of what works best to attract target audiences making the film trailer more likely to be a success.

The production companies are flashed onto the screen at the beginning of the trailer, there are a total of 4 which suggests that the film is expected to make a lot at box office and has a big budget, this implies that the film is really good.
The fast pace editing is typical of the action genre, the flashing lights, physical conflict and use of effects such as fire make the genre that much more exciting. This will reach out to and satisfy the portion of the fan base who love the drama and carnage that is typical in action films

The trailer displays scenes from different points in the life of the main character (Clarke Kent) this shows that the story of his life is epic. This shows the film to be big and exciting making the audience more likely to go and see it.

The trailer presents scenes displayed in extreme dark and the opposite which tells us that the film portrays highs and lows in the life of the main character. In action films often the plot gives off the effect of an emotional rollercoster to keep the audience entertained and excited. The trailer has tried to capture this as memory is linked to strong emotions, in this way, by making the audience watching the trailer feel a range of emotions they are more likely to remember the trailer and go see the film.

The flashes and pauses between the scenes gives time for it to settle in to the audiences minds and gives the effect of flashing images like a beating heart, it also makes them ask the question 'What is happening?'. By leaving times for the image to 'sink in' the audience is make to feel like the images they are seeing are exciting and packed full of action.

The audio includes dialogue that begins to set up the character if superman, it is planned to make him seem abnormal and set him apart from the 'normal' people. It is designed to intrigue the audience, making them want to know more about the character.

The trailer gives detail of when the film will be released to increase excitement and anticipation.

The film has a unique take on what the S stands for, in the already existing films the S stands simple for superman, in this film however where superman is from the S stands for peace. This sets the film apart from the other films, which is important in persuading the fan base to come and see this variation.

We don't see the character in his superhero costume until 3/4 of the way through the trailer which builds excitement, the clock blowing in the wind is symbolic of superheroes showing that the film does stick to some traditions of superhero films.

The shots and sneak peaks the show Superman in action are brief making it difficult to get a good look, this creates mystery around the character and intrigues the audience to know more.

The trailer includes text that tells the audience other films of the genre that have been produced/directed by the crew, this reaches out to the fan bases of these films widening the interested audiences.

The last scene you see leaves the trailer on a cliff hanger as Superman walks in front of armed soldiers, this leaves the audience in suspense as the audience are made to fear for the life of the hero. As the scene fades out the audience are left wondering whether the character will survive. The scene cuts to the film title which is planted in the audiences minds as they had strong emotions linked to the previous clip. This is followed by the date of the release so the audience have a date to aim their anticipation.