Research: Action analysis; Man of Steel

How does the Man of Steel trailer attract its target audience?

 

 

 

 

Director- Zack Snyder
Actors- Henrey Cavill
              Amy Adams
             Michael Shannon

Special effects- The main special effect used was CGI
Being a part of a franchise- Because it is part of a franchise the film will already have a large audience built from the fan bases of the other films in the franchise. This allows more excitement to be generated.

Genre- Action

The trailer for Man of Steel is very clever in attracting its target audience. It uses editing and special effects to build suspense for the release of the film. The director Zack Snyder has had previous experience with action films as he directed films such as Suckerpunch and The Watchmen. This means that as a director he will have knowledge of what works best to attract target audiences making the film trailer more likely to be a success.

The production companies are flashed onto the screen at the beginning of the trailer, there are a total of 4 which suggests that the film is expected to make a lot at box office and has a big budget, this implies that the film is really good.
The fast pace editing is typical of the action genre, the flashing lights, physical conflict and use of effects such as fire make the genre that much more exciting. This will reach out to and satisfy the portion of the fan base who love the drama and carnage that is typical in action films

The trailer displays scenes from different points in the life of the main character (Clarke Kent) this shows that the story of his life is epic. This shows the film to be big and exciting making the audience more likely to go and see it.

The trailer presents scenes displayed in extreme dark and the opposite which tells us that the film portrays highs and lows in the life of the main character. In action films often the plot gives off the effect of an emotional rollercoster to keep the audience entertained and excited. The trailer has tried to capture this as memory is linked to strong emotions, in this way, by making the audience watching the trailer feel a range of emotions they are more likely to remember the trailer and go see the film.

The flashes and pauses between the scenes gives time for it to settle in to the audiences minds and gives the effect of flashing images like a beating heart, it also makes them ask the question 'What is happening?'. By leaving times for the image to 'sink in' the audience is make to feel like the images they are seeing are exciting and packed full of action.

The audio includes dialogue that begins to set up the character if superman, it is planned to make him seem abnormal and set him apart from the 'normal' people. It is designed to intrigue the audience, making them want to know more about the character.

The trailer gives detail of when the film will be released to increase excitement and anticipation.

The film has a unique take on what the S stands for, in the already existing films the S stands simple for superman, in this film however where superman is from the S stands for peace. This sets the film apart from the other films, which is important in persuading the fan base to come and see this variation.

We don't see the character in his superhero costume until 3/4 of the way through the trailer which builds excitement, the clock blowing in the wind is symbolic of superheroes showing that the film does stick to some traditions of superhero films.

The shots and sneak peaks the show Superman in action are brief making it difficult to get a good look, this creates mystery around the character and intrigues the audience to know more.

The trailer includes text that tells the audience other films of the genre that have been produced/directed by the crew, this reaches out to the fan bases of these films widening the interested audiences.

The last scene you see leaves the trailer on a cliff hanger as Superman walks in front of armed soldiers, this leaves the audience in suspense as the audience are made to fear for the life of the hero. As the scene fades out the audience are left wondering whether the character will survive. The scene cuts to the film title which is planted in the audiences minds as they had strong emotions linked to the previous clip. This is followed by the date of the release so the audience have a date to aim their anticipation.