Sinister film poster analysis
The colours in the poster are all very dull and cold which
draws attention to the dark red stain on the wall in the shape of the killers
face. This tells the audience that the killer is the central character. The
image makes the killer look supernatural; this suggests the sub-genre to which
this film falls (supernatural horror). The cold colours connote the genre and
make the overall look of the poster lifeless, this, enhanced by the cracked
unfinished look of the background.
The way the killer stands out against the dead looking background suggesting he strives in such circumstances. The girl appears to be possessed, her posture, clothing and what she is doing suggests she has lost her mind or become evil herself. This will interest the audience to knowing how the girl is involved and whether she survives.
The picture is presented photographically to make it seem more real to the audience, making it scarier so they are more likely to go and see it.
The messages in the poster are visual, very little of the plot is given away, keeping the film mysterious.
The intended audience is likely to be young thrill seekers who like horror.
The poster tells audiences that this film is from the producers of Paranormal Activity and Insidious two massive hit films in the horror genre. This will entice the fans of those films as it is implied that if you enjoyed those films you will enjoy Sinister.
The film poster uses connotations with Paranormal Activity and Insidious and a quote from a critic praising the film to persuade the audience to go and see the film.
Horror conventions such as blood on the walls and a creepy looking setting are referred to in this poster along with the feature of a creepy child.
Attention to the poster is gained by the bold stain on the wall which is really eerie and makes people feel scared.
The poster does not feature an institution suggesting this is not a major selling point of the film. The poster looks graphic and well made, so quite expensive suggesting that posters are a big part of the marketing campaign.
The way the killer stands out against the dead looking background suggesting he strives in such circumstances. The girl appears to be possessed, her posture, clothing and what she is doing suggests she has lost her mind or become evil herself. This will interest the audience to knowing how the girl is involved and whether she survives.
The picture is presented photographically to make it seem more real to the audience, making it scarier so they are more likely to go and see it.
The messages in the poster are visual, very little of the plot is given away, keeping the film mysterious.
The intended audience is likely to be young thrill seekers who like horror.
The poster tells audiences that this film is from the producers of Paranormal Activity and Insidious two massive hit films in the horror genre. This will entice the fans of those films as it is implied that if you enjoyed those films you will enjoy Sinister.
The film poster uses connotations with Paranormal Activity and Insidious and a quote from a critic praising the film to persuade the audience to go and see the film.
Horror conventions such as blood on the walls and a creepy looking setting are referred to in this poster along with the feature of a creepy child.
Attention to the poster is gained by the bold stain on the wall which is really eerie and makes people feel scared.
The poster does not feature an institution suggesting this is not a major selling point of the film. The poster looks graphic and well made, so quite expensive suggesting that posters are a big part of the marketing campaign.
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