The hobbit film poster analysis
The main colours of the poster are dull greys and greens.
Even the clothes of the featured character don’t draw much attentions being
dull reds and beiges, they are also blackened out in some places. This
therefore focus’ the audience attention onto the characters face and his sword.
The sword is bright silver and appears to shine suggesting the object or what
it connotes (e.g. conflict) has great importance to the plot of the film.
Attention is drawn to the actual character whose eyes look right out of the poster into those of the audience addressing them and making them personally feel a part of the film. This almost makes it their obligation to go and see it. The expression on the characters face sparks intrigue as he wears a look of mystery and determination. The audience wonders if this is linked to some sort of fight (connoted by the sword).
The background displays dark clouds with patches of golden sun light creeping through (matching the title colouring). This appears to be a metaphor for the plot of the film inducing that the storyline goes through moments of darkness and light.
The gold of the golden sun light matches with the title colouring and lights up some of the main characters face, linking them all together (the hobbit being a name for the main character) suggesting that he is crucial to the plot and the initiation of the moments of light in the plot of the film.
The image of the poster is presented graphically and photographically making the film seem more real to the audience.
The messages in the poster are primarily visual; the creators have kept the film surrounded in as much mystery as possible. The use of metaphors within the image of the film poster appears to be the way more information about the film is given.
The simplicity and mystery of the poster appear to suggest that the film has a very large target audience, however the feature of the sword and connection with the Lord of the Rings trilogy (mentioned on the poster) already gives the film a fan base.
The main persuasive techniques used by the poster are; firstly direct eye contact of the main character coupled with the serious facial expression and secondarily the mention of the Lord of the Rings trilogy, which was a massive hit and so will draw in a large audience suggesting that if you enjoyed LotR you will enjoy The Hobbit.
The film title connection (to LotR) and the appearance of the character (clothing) indicates the genre (fantasy) and all conform to the conventions of the genre mainly in suggesting it takes place in another world and includes different forms of life. The sword also conforms to the convention that there are often large conflicts as major parts of the plot.
The only person featured on the poster is a very famous actor, however the absence of his name from the poster suggests that he is not a unique selling point.
The poster promises an escape from reality as the film appears to be set in a different world.
Attention seems to be gained by the familiar face of the star and his eye contact, this works as a persuasive technique drawing the audience in.
There is a line of text at the top of the poster which is second biggest in size (after the name) but is still quite small and tucked into the top of the poster. The film date is also quite big, this white colouring stands out from the grey background making sure the audience knows when the film is coming out.
The poster tells you very little about the institutional context of the films production suggesting that it is not a large selling point of the film. It also suggests that the film has more than one Production Company (connoting a large budget).
The poster appears to be a very important part of the campaign as it appears to be quite expensive to create and produce.
Attention is drawn to the actual character whose eyes look right out of the poster into those of the audience addressing them and making them personally feel a part of the film. This almost makes it their obligation to go and see it. The expression on the characters face sparks intrigue as he wears a look of mystery and determination. The audience wonders if this is linked to some sort of fight (connoted by the sword).
The background displays dark clouds with patches of golden sun light creeping through (matching the title colouring). This appears to be a metaphor for the plot of the film inducing that the storyline goes through moments of darkness and light.
The gold of the golden sun light matches with the title colouring and lights up some of the main characters face, linking them all together (the hobbit being a name for the main character) suggesting that he is crucial to the plot and the initiation of the moments of light in the plot of the film.
The image of the poster is presented graphically and photographically making the film seem more real to the audience.
The messages in the poster are primarily visual; the creators have kept the film surrounded in as much mystery as possible. The use of metaphors within the image of the film poster appears to be the way more information about the film is given.
The simplicity and mystery of the poster appear to suggest that the film has a very large target audience, however the feature of the sword and connection with the Lord of the Rings trilogy (mentioned on the poster) already gives the film a fan base.
The main persuasive techniques used by the poster are; firstly direct eye contact of the main character coupled with the serious facial expression and secondarily the mention of the Lord of the Rings trilogy, which was a massive hit and so will draw in a large audience suggesting that if you enjoyed LotR you will enjoy The Hobbit.
The film title connection (to LotR) and the appearance of the character (clothing) indicates the genre (fantasy) and all conform to the conventions of the genre mainly in suggesting it takes place in another world and includes different forms of life. The sword also conforms to the convention that there are often large conflicts as major parts of the plot.
The only person featured on the poster is a very famous actor, however the absence of his name from the poster suggests that he is not a unique selling point.
The poster promises an escape from reality as the film appears to be set in a different world.
Attention seems to be gained by the familiar face of the star and his eye contact, this works as a persuasive technique drawing the audience in.
There is a line of text at the top of the poster which is second biggest in size (after the name) but is still quite small and tucked into the top of the poster. The film date is also quite big, this white colouring stands out from the grey background making sure the audience knows when the film is coming out.
The poster tells you very little about the institutional context of the films production suggesting that it is not a large selling point of the film. It also suggests that the film has more than one Production Company (connoting a large budget).
The poster appears to be a very important part of the campaign as it appears to be quite expensive to create and produce.
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